Splash:

Sara, of all the things you and Keith do, what would you say is the most valuable service you offer your clients?

Sara:

Without hesitation, I would have to say experience.  That gray in Keith’s beard didn’t come without a price.  He’s been producing film, television, and live shows since he was sixteen years old… only now he plays with more expensive toys.  He’s also been a communications consultant to many CEO’s, and he knows more about this business than anyone I’ve ever met.  He was a top creative director in New York, working all over the world… and has always been driven to create productions that generate results.  So, no matter what we are producing for our clients, they get the benefit of over thirty years of hard-won experience.

Splash:

All that experience sounds expensive.

Sara:

Well, we don’t perceive ourselves that way. Expensive is a relative term. If what we do creates results for your organization, the value of our cost is relative to the return on your investment, isn’t it?  We feel we provide our clients the most value and highest level of expertise to give them a successful production or event.

Splash:

You must have a lot of people working for you.

Sara:

Actually, we don’t.  Our business model is built around a core group that allows us to leverage technology and reduce overhead.  This permits us to offer “Big Apple” creative and production at more affordable Big Island prices.

Splash:

Do you ever work for non-profit groups?

Sara:

Yes, we do when we can.  We try to give back to the community and help facilitate change.  We will sometimes base our fees on a sliding scale if our philosophy and goals can be realized by supporting our client's project.   This way, everyone benefits.

Splash:

Do clients often give you ideas and scripts for you to produce?

Sara:

Yes, they often come to us with ideas, however, we always start with an input session because our creative approach is built on a strategic foundation that is designed to generate specific results. Our strength is in our experience in analyzing an organization's objectives as much as it is in our creativity.

Splash:

At what stage do you get involved with the client?

Sara:

Clients who come to us early in the process really get the best value.  When we were consultants to American Express, AT&T, and Exxon, they would bring us in to internal strategy meetings so that we could help them define objectives and create communications strategies to solve a variety of challenges … from advertising and marketing… to producing special events and business theater for national sales meetings.

Splash:

It sounds like your clients really get more of a marketing team than just a production company when they hire you.

Sara:

Absolutely, we consider ourselves their strategic partners. It’s one way we can help their bottom line and insure the success of their project.  We base our creative work on a solid foundation of research, strategy and experience.